We create culturally relevant and impactful content that amplifies our brand stories
Claudia Adams
Claudia Adams
she/her
Ngāpuhi
Claudia Adams is a takatāpui Māori founder whose work is shaped by a deep connection to storytelling and an understanding of connection in the digital age.
As co-founder and the creative behind the brand’s visual direction, she brings a sharp eye for detail and a refined instinct for what resonates. With a background in the hair industry and as the founder of The Salon Grid, a social media agency within the beauty space, she has developed a strong understanding of what captures attention, builds trust, and turns audiences into communities.
Her approach to creative work is intuitive and people-focused—grounded in uplifting and centring community. Known for her ability to stay ahead of trends, she creates content that is both visually compelling and deeply felt, ensuring every direction connects with purpose.
Kara Kupe
Kara
she/her
Ngai Tahu, Taranaki
A Māori founder informed by Indigenous principles of collective care, sustainability and reinvestment in community.
With a background in fashion business and art direction, she combines commercial strategy with strong creative leadership. Her experience across fashion, branding, and visual storytelling gives her a unique ability to build culturally resonant brands that connect with modern audiences.
She brings both creative vision and business insight to developing brands that are distinctive, scalable, and globally relevant.